Blog
Updates and insights on AI-powered Google Ads management from Swiftscope.
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Why Conversational AI Changes Everything About Google Ads Management
January 15, 2025 • Luka Karsten Breitig • 9 min read
Chat-based campaign management offers more than convenience—it provides transparency, explainability, and alignment with how marketers actually think.
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The Human Approval Workflow: Why AI Needs Your Sign-Off
January 10, 2025 • Luka Karsten Breitig • 4 min read
While AI can suggest effective campaign modifications, humans should retain final decision-making authority. Human oversight actually strengthens AI applications rather than limiting them.
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Show Your Logic: Making AI Decisions Explainable to Clients
January 05, 2025 • Luka Karsten Breitig • 6 min read
UK marketing professionals face a fundamental challenge: justifying AI-driven campaign decisions to clients. When an algorithm recommends changes, simply stating 'the algorithm suggested it' lacks credibility and transparency.
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