Smart Budget Allocation
Intelligently distribute budget across campaigns for maximum ROI. Stop guessing where to spend—let data-driven insights show you which campaigns deserve more investment and which ones are wasting money.
- Real-time budget monitoring with instant alerts
- Dynamic reallocation based on performance
- Waste detection and prevention
- Forecasting and scenario planning
Key Capabilities
Budget Alert Centre
Monitor spending across all campaigns from a single screen. Get instant notifications when budgets go off track—overspend or underspend—before it hurts performance.
Smart Reallocation
AI analyses historical data and current trends to recommend budget shifts. Move funds from low performers to high performers automatically or with one click.
Waste Prevention
Identify campaigns, keywords, or ad groups draining budget without delivering results. Get specific recommendations to cut waste and redirect spend.
Know exactly where every pound goes—and why
Track campaign spending in real time. Get instant alerts when budgets deviate from plan. Make informed decisions based on live data, not yesterday's reports.
Average ROI improvement
Wasted spend reduction
Continuous optimisation
Alert response time
Let performance data guide your budget
AI analyses historical performance, conversion trends, and market conditions to recommend where budget should flow. Move funds from underperformers to winners—automatically or with approval.
Performance Tracking
Monitor ROAS, CPA, and conversion rates in real time to spot trends before they become problems.
Predictive Forecasting
See projected spend and results for different budget scenarios before committing changes.
Waste Detection
Identify specific keywords, ad groups, or campaigns draining budget without delivering value.
One-Click Reallocation
Apply recommended budget shifts instantly, or schedule changes for specific times and dates.
Set thresholds that match your business
Overspend Alerts
Get notified when daily or monthly spend exceeds targets—set thresholds by percentage or absolute value.
Underspend Notifications
Missing revenue opportunities? Know when campaigns aren't spending their allocated budget.
Performance Drops
Instant alerts when ROAS, conversion rate, or other key metrics fall below your benchmarks.
Custom Triggers
Build complex alert rules combining multiple conditions—spend, performance, time of day, and more.
Ready to transform your campaigns?
Experience AI-powered optimisation, intelligent budget allocation, and data-driven insights that elevate your advertising performance.